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Vymezení významných faktorů využití potenciálu farmářských trhů v rozvoji regionu z hlediska formování poptávky
Taušová, Petra
The aim of this master thesis is to define the important aspects of the exploitation of the potential of farmers' markets for supporting the development of local food networks and the benefits of agriculture for the development of Brno region. It is based on the socio-economic research of factors shaping consumer's demand. The survey of consumers' opinions and preferences for the purchase of agricultural products at farmers' markets was performed in the basis of the analysis and synthesis of information from specialized literature and from the research already carried out in the given area. The part of the survey is to define the important factors influencing the buying behavior of consumers at farmers' markets in the region and the evaluation of social benefits of farmers' markets perceived by consumers in the context of regional development.
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Farmářské prodejny v Brně a jejich zákazníci
Hajduchová, Hana
This bachelor thesis deals with consumer behavior on the organic food and local farmers food markets in Brno. It focuses on identification of factors which influence customer behavior of farmers stores and health food stores, their needs and preferences in contrast to conventional grocery stores customers. The main source for analysis of consumer behavior was a questionnaire survey conducted on sample of 302 respondents. The quantitative survey was extended with in-depth interviews with managers of selected shops (n = 9). The data was collected within October and November 2014. The survey results allowed suggest recommendations for retailers on the organic food and local farmers food market.
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Role řetězce Sklizeno s.r.o. v podpoře regionální produkce
Kotlanová, Sabina
The Bachelor´s thesis deals with an evaluation of the Sklizeno s.r.o. chain´s role in supporting the local production and the definition of buying behavior characteristics, preferences and opinions of chain´s customers. Based on analysis and synthesis of findings in scientific resources, characteristics of the food market, current trends in alternative production and factors influencing consumer´s decision making in the food market were described in the theoretical section. In the practical section, Sklizeno s.r.o. chain´s strategy was described and the impact of supporting regional producers was evaluated, based on the range of goods analysis. The primary research was focused on customer´s buying behavior analysis, as well as their opinions and preferences through the use of a questionnaire, whereas customer´s preferences regarding local food as well as the evaluation of their satisfaction with the chain.
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Buying Behaviour with regards to the Local Production
FUČÍKOVÁ, Michaela
The theoretical part deals with the explanation of basic concepts including factors which influence consumer behaviour. Futhermore is here explained local production and forms of purchase of local products. Practical part contains results of questionnaires, which show views and opinions of the Czech consumers. On the basic of the results are made recommendations for Czech producers and dealers.
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Vymezení významných faktorů využití potenciálu farmářských trhů v rozvoji regionu z hlediska formování poptávky
Taušová, Petra
The aim of this master thesis is to define the important aspects of the exploitation of the potential of farmers' markets for supporting the development of local food networks and the benefits of agriculture for the development of Brno region. It is based on the socio-economic research of factors shaping consumer's demand. The survey of consumers' opinions and preferences for the purchase of agricultural products at farmers' markets was performed in the basis of the analysis and synthesis of information from specialized literature and from the research already carried out in the given area. The part of the survey is to define the important factors influencing the buying behavior of consumers at farmers' markets in the region and the evaluation of social benefits of farmers' markets perceived by consumers in the context of regional development.
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Food Quality Mark “Regionalni potravina“ as an Instrument for Promotion of Local Food Production
Kubíková, Klára ; Chylíková, Hana (advisor) ; Pešková, Jitka (referee)
Local food is a current topic within the Czech food market. The Thesis is focused on the food quality mark "Regionalni potravina" as an instrument for local production promotion. Aim of the thesis is to verify whether labeling local food with the quality mark "Regionalni potravina" contributes to the local food production. An analysis has been performed, that focuses on The Ministry of Agriculture of the Czech Republic's project "Regionalni potravina" in The Usti Region. The analysis contributes to the current local food issue from the perspective of consumers and producers. A questionnaire survey among The Usti Region's consumers and local food producers, that were awarded the quality mark, has been performed. Half of the respondents claim to consume local food, they appreciate its quality and clear origin. The food quality mark "Regionalni potravina" has appealed to the consumers, thus they are motivated to buy local products. That leads to promotion of local food production. The survey was able to prove that the food quality mark "Regionalni potravina" truly leads to promotion of local food production. Considering these conclusions and consumers' attitude towards local food, it would be worth considering to promote a wider range of local food producers who meet the quality and local origin requirements.
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Farmářské prodejny v Brně a jejich zákazníci
Hajduchová, Hana
This bachelor thesis deals with consumer behavior on the organic food and local farmers food markets in Brno. It focuses on identification of factors which influence customer behavior of farmers stores and health food stores, their needs and preferences in contrast to conventional grocery stores customers. The main source for analysis of consumer behavior was a questionnaire survey conducted on sample of 302 respondents. The quantitative survey was extended with in-depth interviews with managers of selected shops (n = 9). The data was collected within October and November 2014. The survey results allowed suggest recommendations for retailers on the organic food and local farmers food market.
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The restaurant business plan
Yusupova, Guzel ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this Master's thesis is to create a business plan for rather a small restaurant that focuses on healthy, simple recipes using only fresh seasonal and local ingredients. Part of this business plan is also to evaluate the feasibility of the project through financial analysis. In theoretical part of this work I described steps which are taken and the rules that are generally kept through the process of making the business plan. The legislation and obligatory procedures the entrepreneur has to go through were also described in this part. The practical part obtains the actual business plan of the restaurant called "Eat Simple". In this part where different analysis of the market environment, marketing and financial plans could be found. At the end of the thesis you can also find the SWOT analysis of the restaurant which evaluate its strengths and weaknesses.
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